Erik Torenberg on Marketing

How did Twitter not build in Substack functionality? The fact that you can build a captive audience on Twitter but can't email them or even know who they are (both in an opt-in way) is a huge missed opportunity for everyone.

566 likes30 repliesPosted Dec 22, 2019

Remix this post

Your note

Private to you, and used when you remix this post.

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Opens with a question
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

Post by Erik Torenberg on X