Erik Torenberg on Founder

Perhaps one reason why early-stage startup valuations continue to rise is we have a shortage of great founders w/ great ideas— & thus we should systematically reduce friction & remove barriers for ppl interested in starting companies Some say "too many founders"--I don't get it

210 likes17 repliesPosted Dec 23, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Contradicts something the audience already believes, which stops the scroll.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Pattern interrupt
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

Post by Erik Torenberg on X