Erik Torenberg on Hiring

Re: 2020 resolutions: Want to go deep on a topic? Schedule an event teaching it or interview a domain expert. Want to learn a skill? Book a performance of it & invite your friends. Want to publish something? Pre-announce a publishing date. Deadlines serve as skin in the game.

227 likes3 repliesPosted Dec 28, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

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