Garry Tan on Founder

When choosing a startup idea, you must be able to check either of these boxes [ ] Truly novel (nobody else has tried) [ ] 10X better product The absolute best check both. 99% of startups check neither. A good pitch is sometimes a strong story explaining how to get the 1st ☑️

2.2K likes81 repliesPosted Dec 31, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: concrete, punchy
Mechanisms: Specificity
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder Product

Post by Garry Tan on X