Jason ✨👾SaaStr.Ai✨ Lemkin on Food tech

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

Ok my annual tweet on costs at events at scale for a little fun SaaStr Annual 2020: Cost to rent Convention Center: $866,835.40 Cost for basic Food & Beverage: $1,165,220.15 Cost to wrap building: $85,972.00

200 likes12 repliesPosted Jan 4, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: personal, punchy
Mechanisms: Specificity
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Food tech

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