Jason ✨👾SaaStr.Ai✨ Lemkin on Marketing

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

Who's speaking at 2020 SaaStr Annual CEO Box CEO Airtable CEO Zoom CEO Pagerduty CEO Front CEO Salesforce Marketing Cloud CEO StackOverflow CEO Pagerduty COO Github COO Squarespace CTO Intuit CTO Gusto CIO Adobe CEO Gitlab Get your tix now: t.co

565 likes19 repliesPosted Jan 7, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Context → Context → Context → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Context → Context → Context → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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