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Erik Torenberg on Marketing · ViralLoop

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Post by Erik Torenberg on X

Erik Torenberg@eriktorenberg

Lots of young ppl are focused on building their own brand which is great, but if they strategically dedicate themselves to building someone else’s brand for ~2 yrs (eg CoS), that could open doors when they go out on their own that wouldn’t exist otherwise—I think some forget that

374 likes21 repliesPosted Jan 12, 2020

View the original on X Written by Erik Torenberg. Captured Sep 4, 2026.

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30

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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