Erik Torenberg on Founder

We also should decrease cultural friction to starting companies: - celebrate starting cos as a thing for ambitious ppl to do globally - see startup failures on resumes as badges of honor instead of blemishes - create communities to find co-founders & founder support(@beondeck)

152 likes10 repliesPosted Jan 15, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → List → List → List shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → List → List → List
Style: Listed out, so each point can be lifted on its own.
Tone: punchy, corporate
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

Post by Erik Torenberg on X