Erik Torenberg on Founder

What to look for in a co-founder? #1 Someone who can help you solve core risks to the biz. Identify core DNA & backfill accordingly. #2 Someone who agrees w/ you on 1st principles (data vs design driven culture, closed vs open ecosystem, similar instincts on ppl). h/t @rabois

243 likes7 repliesPosted Jan 16, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Opens with a question
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder Product

Post by Erik Torenberg on X