Erik Torenberg on Career

“It's difficult to get him to understand, when his salary depends on his not understanding” "It doesn't matter whether there's evidence for truth if ppl don't have incentive for believing & spreading it" “Institutions will try to preserve problem to which they are the solution”

225 likes8 repliesPosted Jan 25, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Contradicts something the audience already believes, which stops the scroll.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Mechanisms: Pattern interrupt
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Career

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