Dr. Rhonda Patrick on Science

While many may rush to the nearest physician to get on metformin, thanks to studies showing lifespan benefits in type 2 diabetics. However, it may also inhibit exercised-benefits such as cardiorespiratory and lean body mass gains. My thoughts here... t.co

411 likes22 repliesPosted Feb 5, 2020

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Follows a clear Hook → Turn → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Turn → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Founders, marketers and operators

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