Cameron Yarbrough on Founder

Miles Davis said “It’s not the notes you play, it’s the notes you don’t play.” This is true in running a startup. The temptation is to play every note, just because you can. But just because you can, doesn’t mean you should. Deciding what not to play is the true art form.

399 likes6 repliesPosted Feb 7, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

Post by Cameron Yarbrough on X