Erik Torenberg on Hiring

If you’re going to succeed as a startup, you need to be able to find and hire undiscovered talent. You cannot recruit people who are proven. Why? There will always be large incumbents outbidding you when trying to hire known talented individuals t.co

162 likes3 repliesPosted Feb 24, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Addresses the reader directly, so it reads as written for them.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Speaks directly to you
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring Founder

Post by Erik Torenberg on X