Scott Gottlieb, MD 🇺🇸 on Science

Scott Gottlieb, MD 🇺🇸@ScottGottliebMD

1/n #COVID19 hits older, vulnerable adults hardest. But there’s also data suggesting some disproportionate impact on younger adults when viewed relative to #flu. We compare hospitalizations by age from this China COVID19 data set to rates in U.S. for flu t.co

840 likes56 repliesPosted Mar 1, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Admits a failure or a cost, which buys trust that a polished post cannot.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Mechanisms: Vulnerability
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Science

Post by Scott Gottlieb, MD 🇺🇸 on X