Erik Torenberg on Founder

Labels effectively "acquihire" artists for ~$1m. Surprisingly, if you offer them e.g $200K at $2m valuation, they'll reject b/c they value upfront $ more than equity. So that's why you can't disrupt labels, you need to disrupt how artists think about ownership. h/t @__aston__

356 likes18 repliesPosted Mar 11, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Turn → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Turn → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete, punchy
Mechanisms: Specificity
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

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Post by Erik Torenberg on X