Dominik Zane on Product

Video meeting technology & UX has not significantly changed in 15 years. With $5.2M in funding led by Floodgate and Initialized Capital, we’re changing that. Today, we’re launching Around — high-impact video calls for a new era of work.

1.2K likes64 repliesPosted Mar 18, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete, punchy, corporate
Mechanisms: Specificity
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product

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