Erik Torenberg on Founder

Frameworks for coming up with startup ideas 👇 "The best way to come up with startup ideas is to lead an interesting life & be curious. If you put yourself in a position to have problems—if you're at a company, if you start a family, etc—you'll be in a position to have ideas."

1.4K likes28 repliesPosted Mar 28, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

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