Jeff Morris Jr. on Product

Jeff Morris Jr.@jmj

So @RoamResearch is one of the most exciting software developments I've seen in years. Amazing way to store your research and thoughts. There is also a global developer community hacking on the product together in their free time. Changed my work-life. t.co

273 likes18 repliesPosted Apr 3, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Gives away something genuinely useful before asking for anything.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Reciprocity
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product Science

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