Erik Torenberg on Product

See your career as a product: - Get so good they can't ignore you (10x better product) before doubling down on marketing (networking)& PR (credentials) - When you're younger, take market risk (e.g crypto, VR) When you're older, take execution risk - Nail retention (reputation)

451 likes13 repliesPosted Apr 7, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Follows a clear Hook → List → List → List shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Plain observation
Structure: Hook → List → List → List
Style: Listed out, so each point can be lifted on its own.
Tone: concrete, punchy
Mechanisms: Specificity, Loss aversion
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

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