Erik Torenberg on Growth

Very high-level thoughts on growth: - PM-fit - Product Channel fit - Metrics that matter - Payback over LTV/CAC - What investors mean when they want to know LTV/CAC - Why to avoid paid acq initially if you can - SEO

399 likes7 repliesPosted Apr 9, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses short lines and white space, which makes a long post feel quick to read.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → List
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Post by Erik Torenberg on X