Jean-Michel Lemieux on Growth

Jean-Michel Lemieux@jmwind

As we help thousands of businesses to move online, our platform is now handling Black Friday level traffic every day! It won't be long before traffic has doubled or more. Our merchants aren't stopping, neither are we. We need 🧠to scale our platform. t.co

1.4K likes79 repliesPosted Apr 16, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, punchy, corporate
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth

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