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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Erik Torenberg on X

Erik Torenberg@eriktorenberg

If you’re in an MBA program or considering one and want to be founder, consider @beondeck instead. It’s a better network and 100x cheaper.

211 likes10 repliesPosted Apr 23, 2020

View the original on X Written by Erik Torenberg. Captured Sep 4, 2026.

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25

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Addresses the reader directly, so it reads as written for them.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Speaks directly to you
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete
Mechanisms: Specificity
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

I cannot believe I am writing this. Vince Zampella, a titan of the video game industry, the co-creator of Call of Duty and co-founder of Respawn Entertainment, not to mention a dear friend, died in a car crash yesterday in Los Angeles.

Culture Crave 🍿

Valve just raised Steam Deck prices in the US 🎮 • 1TB OLED $649 ➡️ $949 • 512GB OLED $549 ➡️ $789 "these new prices reflect the current state of component costs and other global logistical challenges across the industry as a whole"

STYLIST: Any ideas for The Met Gala? BAD BUNNY: Goth Colonel Sanders. STYLIST: Alr- wait, what? BAD BUNNY: Colonel Sanders, but a goth. STYLIST: I don- BAD BUNNY: KFC founder and fried chicken impresario Colonel Harland Sanders if he were goth.

Stripe offered to acquire us for $1.2 billion when we had $2M in revenue. Today, we've raised $330M at an $8B valuation and reached $1B ARR. We could've died three times during this journey. This is the story I've never told anyone before:

Marques Brownlee

Memory price hikes have finally started hitting Apple. Today, they raised some base prices: Macbook Neo: $599 -> $699 Macbook Air: $1099 -> $1299 Macbook Pro: $1699 -> $1999 Mac Studio: $1999 -> $2499 iPad Air $599 - $749 iPad Pro: $999 -> $1199

I’m moving $1B of my Square equity (~28% of my wealth) to #startsmall LLC to fund global COVID-19 relief. After we disarm this pandemic, the focus will shift to girl’s health and education, and UBI. It will operate transparently, all flows tracked here: t.co

More from Erik Torenberg

E12 w/ @beffjezos @bayeslord @labenz is up. We discuss: - Unpacking Effective Accelerationism - Effective Accelerationism vs Effective Altruism - AI safety vs AI accelerationism In case you’d like a break from doomscrolling, here’s the anti-doomer take on accelerating AI

There should be something like a Wikipedia for careers: Lists of career paths, how & what skills you'll need to break-in & rise up, how much $ you’d earn over time, lifestyle/happiness pros&cons, recommended paths based on interests & skills & personality type, case studies etc

Get a “life board” — meet with a crew of ~4 peers 3-4x a year to discuss big life, career, and finance decisions. Benefits: feedback, advice, accountability, raised ambitions, and long-term friendships & working relationships.

Some people are great systems thinkers but their models of the world are too neat and thus don’t allow for the messiness inherent to pursuing more emergent endeavors. These people are more often scalers than starters.

There should be a Path-like product but for Twitter—a product that enables you to have a private Twitter for ~150 people. Right now we have group chats and we have Twitter, but little in-between that also maintains the asynchronous, cumulative building block aspects of Twitter.

MBAs are mostly about the network & credential, since content is commodity Imagine an "MBA" alternative only for people who get *accepted* to a few top schools—but choose not to enroll It'd be the same network & credential b/c same filter, same content—but 90%+ cheaper/no debt

Erik Torenberg on Founder · ViralLoop