Jason ✨👾SaaStr.Ai✨ Lemkin on Engineering

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

Facebook, Google: February 2020: "Compete with Zoom? That's just like WebEx not our thing." March 2020: "How many DAUs? Are You Sure? That Zoom?" April 2020: "300M DAUs?! DUST OFF THE OLD CODEBASE ASAP"

166 likes6 repliesPosted Apr 27, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, concrete, punchy
Mechanisms: Specificity
Written for: Engineers and technical teams

Analysis by ViralLoop — not written by the original author.

Topics

Engineering

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