Erik Torenberg on Founder

Consider calling your first ~3-7 employees "founding team": - You might attract better people who have more buy-in - Make sure that they know they're not a co-founder. It's a glorified first employee - Challenge is those ppl get undue moral authority in org if they don't scale

251 likes21 repliesPosted May 2, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Contradicts something the audience already believes, which stops the scroll.
Follows a clear Hook → List → List → List shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → List → List → List
Style: Listed out, so each point can be lifted on its own.
Tone: punchy
Mechanisms: Pattern interrupt
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder Hiring

Post by Erik Torenberg on X