Erik Torenberg on Marketing

If your expertise is brand building & positioning, the biggest arbitrage opportunity for your skills may be winning hearts and minds in spaces that are good for the world but currently controversial. Examples: - Nuclear - ISAs - Homeschool - Charter cities What others?

315 likes35 repliesPosted May 2, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens by contradicting a common belief, which makes readers stop to disagree or agree.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → List → Invitation shape, so the reader always knows where they are.
Ends on a question, which is the most reliable way to turn readers into repliers.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Contrarian opener
Structure: Hook → Context → List → Invitation
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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