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Why it worked

The mechanics

Hook
Style
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Written for

Analysis by ViralLoop — not written by the original author.

Rust Language on Engineering · ViralLoop

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Post by Rust Language on X

Rust Language@rustlang

In acknowledgement that taking a stand against police brutality is more important than sharing tech knowledge, this account will pause tweeting until further notice. Feel free to email the core team at: core@rust-lang.org.

1.4K likes34 repliesPosted Jun 1, 2020

View the original on X Written by Rust Language. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Gives away something genuinely useful before asking for anything.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Reciprocity
Written for: Engineers and technical teams

Analysis by ViralLoop — not written by the original author.

Topics

Engineering Hiring

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