Erik Torenberg on Growth

Different skillsets for different stages of a company: 0->10 (Finding PM-fit): Hacker, Contrarian, Visionary, Seller 10->100 (Growth/Scaling): Scaler, Manager, Systems + Processes 100 (At Scale): “Don’t fuck it up”, PR, Culture Need the right skills for the right stage.

645 likes14 repliesPosted Jun 8, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: blunt, punchy
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth Career

Post by Erik Torenberg on X