Jason ✨👾SaaStr.Ai✨ Lemkin on Founder

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

Your cold email is likely >seen< At least the title Even by the CEO of a $100b+ company. Even by the top VC. But then, it's gone into the ether Make it count No virtual coffees. No 5 minutes of time. Make that subject line A Solution To My Top Problem That gets opened

256 likes9 repliesPosted Jun 10, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Addresses the reader directly, so it reads as written for them.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Opens a question in the reader’s mind and withholds the answer until later.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Turn → Context → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.

The mechanics

Hook: Speaks directly to you
Structure: Hook → Context → Context → Turn → Context → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: personal, punchy
Mechanisms: Specificity, Curiosity gap
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

Post by Jason ✨👾SaaStr.Ai✨ Lemkin on X