Lenny Rachitsky on SaaS

Lenny Rachitsky@lennysan

What is good user retention? Advice from the experts: • Consumer Social: 25%👌 45%🔥 • Consumer Transactional: 30%👌 50%🔥 • Consumer Subscription: 40%👌 70%🔥 • SMB / Mid-Market SaaS: 60%👌 80%🔥 • Enterprise SaaS: 70%👌 90%🔥 (Read on)

1.9K likes26 repliesPosted Jun 29, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → List → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → List → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: SaaS founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

SaaS Lessons

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