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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Erik Torenberg on Revenue · ViralLoop

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Post by Erik Torenberg on X

Erik Torenberg@eriktorenberg

If you’re a young aspiring VC who doesn’t want to take the traditional route, consider building a deal flow machine that makes you money—a conference, a podcast, a newsletter. It gives you two things you need: deal flow and a way to support yourself.

524 likes23 repliesPosted Jul 3, 2020

View the original on X Written by Erik Torenberg. Captured Sep 4, 2026.

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32

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Addresses the reader directly, so it reads as written for them.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Speaks directly to you
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue Founder

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More from Erik Torenberg

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