Meltem Demirors on Revenue

Meltem Demirors@Melt_Dem

can someone kindly explain to me why Lemonade is valued at $4B on $26M in revenue? i love me some FinTech IPOs but a 153x revenue multiple on an insurance business during a global pandemic feels just ridiculous

1.1K likes132 repliesPosted Jul 9, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, concrete
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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