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The mechanics

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Analysis by ViralLoop — not written by the original author.

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Post by Garry Tan on X

Garry Tan@garrytan

Early stage startups should probably keep track of two types of runway: * Optimal plan (includes revenue) * Worst case (no new revenue) Be able to execute to take advantage of good opportunity (optimal) but know what happens if it fails— and have a plan B.

315 likes13 repliesPosted Jul 23, 2020

View the original on X Written by Garry Tan. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Listed out, so each point can be lifted on its own.
Tone: punchy
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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More from Garry Tan

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Garry Tan on Revenue · ViralLoop