Matt MacInnis on Revenue

Matt MacInnis@stanine

Today, @foundersfund led a $145M round in @Rippling at a $1.35B valuation. I’ve been the company’s COO for 5 quarters, and have learned a ton. I thought I’d share three lessons, since @parkerconrad canceled our 1:1 to deal with media. 😆 1/7 t.co

347 likes10 repliesPosted Aug 4, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Announcement
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, concrete
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue Lessons

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