Garry Tan on Marketing

When founders ask about positioning vs competitors, I think of Glengarry Glen Ross— 1st prize is a Cadillac Eldorado. 2nd prize is a set of steak knives. 3rd prize is you’re fired. Better to find a niche where you win first prize than to be one of an undifferentiated many.

553 likes20 repliesPosted Aug 5, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Hiring

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