Erik Torenberg on Product

Who are the best community builders in their field who are also practitioners in their field? For example, who's the best community builder for designers who's also a designer? Same w/ product, sales, VCs—across any position/sector I want to work w/ these ppl over the next yr.

290 likes109 repliesPosted Aug 25, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Opens with a question
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product Revenue

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