ViralLoop

We’re thrilled to announce: On Deck has raised $3M to build a modern education institution — a platform serving the many strands of identity of ambitious people who want to change the world. Here's a thread + short deck about where we're going next 👇👇

697 likes14 repliesPosted Aug 27, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete, corporate
Mechanisms: Specificity
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

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