Garry Tan on Defence

NPR’s piece on In Defense of Looting is purely irresponsible. I am a big fan of NPR and don’t believe mainstream coverage of something so heinous has a place in civil society. If you agree and want to do something about it, leave feedback here: t.co

276 likes12 repliesPosted Aug 29, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Defence

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