Andrew Wilkinson on Hiring

In 2019, I set out to do something simple: Recreate the local newspaper in digital form, by creating a simple daily newsletter focused on Victoria, Canada, my home town 📰 I hired a journalist and we started sending out a quick summary of what’s happening every day at 7AM...

2.3K likes83 repliesPosted Sep 1, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Drops you into the middle of a story, so the next line feels necessary.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Opens mid-story
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

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