ViralLoop

For many products, getting your users to delete the alternative, incumbent product is the final moment you know you've made it with that user. Products often cannot merely reach parity, they must be a lot better. I like to ask: "What would it take for you to delete <y>?"

277 likes12 repliesPosted Sep 30, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product

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