Garry Tan on Founder

In 2010, I was sitting in Benchmark's office on Sand Hill Road raising our Series A and Peter Fenton asked us if Posterous was a platform or a network. We said BOTH and the pitch meeting was over. My lesson for founders in my newest vlog 👇 t.co

202 likes20 repliesPosted Sep 30, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Drops you into the middle of a story, so the next line feels necessary.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Opens mid-story
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder Lessons

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