Garry Tan on Revenue

Berkshire Hathaway bought See’s Candies for $25M when annual sales were $30M and earnings were $5M. Today that’s $410M and >$80M in annual earnings Berkshire has taken over $2B in free cash from See’s since 1972 🤯

1.2K likes37 repliesPosted Oct 4, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Gives away something genuinely useful before asking for anything.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete, punchy
Mechanisms: Specificity, Reciprocity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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