Troy Davis on Marketing

Troy Davis@troyd

I found a large black-hat content marketing org. they're paid by startups, then they pay bloggers to write about clients' products for @ITNEXT_io, @ThePracticalDev, @freeCodeCamp - and pretend to be regular users/fans. they then submit to Reddit & HN from many disguised accounts.

160 likes12 repliesPosted Oct 11, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Revenue

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