Alex Abdo on Marketing

This is a disturbing development. Last Friday, Facebook sent a cease-and-desist letter to two NYU researchers (@LauraEdelson2 and Damon McCoy), demanding that they shut down their research into political ads and disinformation on FB’s platform. t.co

7.4K likes159 repliesPosted Oct 23, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete, punchy
Mechanisms: Specificity
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Science

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