Warren Shaeffer on Hiring

Warren Shaeffer@wwshaef

It’s fun to build in public when things go as hoped; it’s terrifying when they don’t. #founderispublic is my attempt to normalize being public about both the highs and lows of entrepreneurship. Last week, with $985,347 in the bank, I let go of half my team... 🧵👇

391 likes33 repliesPosted Dec 22, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Specificity, Social proof
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring Build in public

Post by Warren Shaeffer on X