ViralLoop

2020 was a year of extreme highs and extreme lows. For On Deck, it was also a year of wild growth and rapid evolution. This year, we launched 11 new programs, ~10x'd both our team and revenue, and scaled our community into the thousands. Today, we paused to reflect: 👇👇

221 likes11 repliesPosted Dec 29, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: concrete, punchy, corporate
Mechanisms: Specificity, Social proof
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

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