Moses Kagan on Founder

Something I learned from tech world: Don't sit around theorizing about whether a new idea will work (new deals, new partners, etc.). Put together the "minimum viable pitch" & go start talking to people. The mrkt tells you pretty quickly if you're onto something good.

307 likes18 repliesPosted Jan 4, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Contradicts something the audience already believes, which stops the scroll.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Pattern interrupt
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder Lessons

Post by Moses Kagan on X