ViralLoop

We scaled our team 10x last year. In 2021 we'll launch 120+ cohorts of ~25 programs. If you think that sounds crazy, you're right. Hyper-growth scaling of a 100% distributed team requires its own playbook. None existed, so we decided to share ours.✌️ Here's a look inside 👇

275 likes8 repliesPosted Jan 8, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: concrete, punchy, corporate
Mechanisms: Specificity, Social proof
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring Growth

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