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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Signal on X

Signal@signalapp

Facebook is probably more comfortable selling ads than buying them, but they'll do what they have to do in order to be the top result when some people search for 'Signal' in the App Store. P.S. There will never be ads in Signal, because your data belongs in your hands not ours.

54K likes1.3K repliesPosted Jan 10, 2021

View the original on X Written by Signal. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

follow @bencollins on bluesky

Oh my god. When Linda Yaccarino said that Visa was a “returning advertiser” she meant the company spent $10 on Twitter ads in the last 12 weeks. Not ten million. Not ten thousand. Ten dollars.

Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include: -make it funny -make it epic AND funny -funnier!!! Please be nice to my team as many of them will be laid off/replaced by AI

New Twitter policy is freedom of speech, but not freedom of reach. Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.

Hear me out: More people my age have texted me personally saying they listened to VP Harris on Alex Cooper Call Her Daddy podcast compared to any other legacy media source. And they say they now know VP Harris so much better. The Harris campaign knows what it’s doing.

Tim Pool (@timcast): outed as a Russian propagandist. Tim was being paid $100,000 a week by Tenet Media. TM took millions in Kremlin cash as part of “a scheme to create and distribute content to U.S. audiences with hidden Russian government messaging"). Don't lie Tim, you knew.

Culture Crave 🍿

McDonald's has released an AI-generated Christmas ad The studio behind it says they 'hardly slept' for several weeks while writing AI prompts and refining the shots — 'AI didn't make this film. We did' Comments have been turned off on YouTube

More from Signal

We're ready for Microsoft Recall and the automatic screenshots it takes of everything on your desktop. Signal Desktop on Windows now includes support for a new "Screen security" feature designed to block screenshots of your Signal chats. t.co

Signal on Marketing · ViralLoop