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Amarnath Amarasingam on Lessons · ViralLoop

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Post by Amarnath Amarasingam on X

Amarnath Amarasingam@AmarAmarasingam

1. (THREAD) So, it seems like the deplatforming debate is once again kicking off, so I thought I would introduce some of the earlier work that was done in this area back when ISIS was buck wild on social media. What have we learned over the last six years might be useful today:

5.6K likes67 repliesPosted Jan 10, 2021

View the original on X Written by Amarnath Amarasingam. Captured Sep 4, 2026.

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47

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Listed out, so each point can be lifted on its own.
Tone: personal
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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