Rousseau Kazi on Lessons

To newly minted Product Managers: Several years ago, I left school early to accept a job as a PM. I barely knew what the job entailed, failed a bunch, & learned a ton. With that, I tend to get a constant stream of new PMs reach out for advice. Here's what I tell them —

2.7K likes48 repliesPosted Jan 12, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Opens a question in the reader’s mind and withholds the answer until later.
Follows a clear Hook → Context → Context → Payoff shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Payoff
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Curiosity gap
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

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